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Content Writer



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Marketing & Communications
Mountain View, CA, USA
Posted on Tuesday, January 30, 2024

Content Writer

**Insurance experience is required**

Location: Mountain View, CA or Remote

About Capitola

Capitola is a next generation Commercial Insurance Specialty Brokerage focused on Professional Lines. Backed by top-tier VCs, our team of seasoned insurance and technology experts shares a vision to elevate the wholesale experience. Centered around people and fueled by technology, Capitola is dedicated to providing enhanced responsiveness, increased transparency, and superior service to retail brokers and carrier partners alike.

The Role

Capitola is seeking a talented Content Writer having insurance expertise to join our dynamic team. You will play a key role in creating compelling and informative content that resonates with our target audience in the insurance industry. Your primary responsibility will be to develop engaging written materials that enhance our online presence, support marketing initiatives, and effectively communicate our brand message. You report into our Director of Marketing.

Primary Responsibilities

  • Content Creation: Develop engaging and informative content, including blog posts, website copy, social media content, whitepapers, and thought leadership pieces that showcase our expertise in the insurance wholesale brokerage space.
  • Thought Leadership: Lead the creation of industry-leading thought leadership content that positions Capitola as a forward-thinking and knowledgeable player in the market.
  • Research: Stay abreast of industry trends, market dynamics, and regulatory changes to produce content that reflects the latest developments in the insurance wholesale sector.
  • Collaboration: Work closely with subject matter experts, internal teams, and external stakeholders to gather insights and information for content creation.
  • Whitepapers: Conceptualize, research, and write in-depth white papers that explore complex insurance topics, providing valuable insights and solutions for our clients and partners.
  • SEO Optimization: Optimize content for search engines to enhance online visibility and reach a wider audience interested in insurance wholesale brokerage services.
  • Editing and Proofreading: Ensure all content meets high standards of quality accuracy and adheres to brand guidelines. Edit and proofread content to maintain consistency and clarity.


  • Experience: 5-7 years of proven experience as a Content Writer within the insurance industry
  • Thought Leadership: Demonstrated ability to create thought leadership pieces and whitepapers that contribute to industry conversations.
  • Research Skills: Strong research skills to understand complex insurance topics and present them in a digestible and engaging manner.
  • SEO Knowledge: Familiarity with SEO best practices and content optimization.
  • Collaborative Spirit: Ability to collaborate with cross-functional teams and subject matter experts.
  • Innovation: An innovative mindset with the ability to bring fresh ideas and perspectives to content creation.

What you’ll get:

  • Thrive in an exciting hyper-growth startup where your contributions shape the future of insurance
  • If located in the area, you have the opportunity to work in the heart of innovation at our vibrant office in Mountain View, CA
  • Unlimited PTO
  • Comprehensive Health, Dental and Medical Benefits
  • 401K Retirement Plan
  • Option Grants
  • Opportunities for professional growth and skill development

At Capitola, your experience is rewarded with a competitive annual base determined by a variety of factors including: years of experience, market data, location and domain knowledge. Our commitment to recognizing your hard work extends to providing you valuable option grants that contribute to your overall success.

This job is no longer accepting applications

See open jobs at Capitola.