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Copywriter Netherlands



Marketing & Communications
Amsterdam, Netherlands
Posted on Saturday, May 18, 2024

At Insify we're looking for a Copywriter Netherlands to join our team.

Join the revolution

Commercial insurance needs to change. Insify was born out of our frustration with how traditional insurers operate. Whereas fintechs have permanently reshaped the finance industry, tech has not yet disrupted insurance. We are well underway to reshape the dull and tedious image of insurance to be engaging, easy, and fair (yes, really!).

We are a tech company at heart, building our very own insurtech platform. We extensively rely on data (API integrations, automated workflows, rule engines, natural language processing, machine learning) to figure out how to best get (and keep) our customer’s companies insured. Combine that with our fully online portal, real attention to UX, and leading underwriting, then getting your business insured may just become a surprisingly straight-forward experience.

Insify is a team led by seasoned entrepreneurs who have built several successful tech scale-ups in the past. We raised a tidy €15M Series A round from one of the leading investors worldwide: Accel Ventures, and are ready to take on our European competitors! We sell our very own Insify insurance products by partnering with Munich Re, the #1 reinsurer globally.

Your mission

We are looking for an outstanding Copywriter Netherlands who will be supporting our expansion in the Netherlands. You will be a strategic partner in creating the content and supporting our communication strategy, from writing SEO content and blog articles to creating copy for our paid ads. A unique opportunity for an eager copywriter to learn about the B2B insurtech market and develop into a seasoned content leader at a rapidly growing scale-up. Take part in defining our strategy and execution to build a strong international brand.

What you'll be doing

As our Copywriter Netherlands, you are the mastermind behind the consumer-facing content in the Netherlands.

Ranging from an interesting blog article and beating competitors at SEO, to an informative e-book or a catchy social post, you are a copywriter who can do it all! You can communicate a holistic story across a multitude of channels like no other.

As our Copywriter Netherlands, you are responsible for the creation of content that will make our customers - freelancers and small entrepreneurs - enthusiastic. This varies from content about insurance, to how to set up your own business, how to calculate your hourly rate, and interviews with fellow entrepreneurs. It's up to you to help us make Insify the (insurance) brand for entrepreneurs!

In particular, you will by assisting us in writing, copyediting, and proofreading marketing assets such as emails, SEO content, blog, and social media assets.

Along the way, you’ll receive plenty of support, coaching, and opportunities for growth to make you the best copywriter you can possibly be, and develop into a content manager that will shape our content and communication strategy.

A day in the life of Insify's Copywriter

Support Insify's content strategy and execution in the Netherlands!

  • Work on multiple copy formats, ranging from social ads, landing pages, emails, and even TV ads and video scripts
  • Become an expert of our insurance product and translate their benefits to our customers
  • Own copy creation across all customer touchpoints, from seeing an ad to getting insured
  • Support our CRM communication strategy from lifecycle to retention flows
  • Support UX copywriting and landing page creation
  • Optimize our SEO, SEA and social copy in collaboration with our growth marketers

What you'll need

Below we share a list of qualities that we’re looking for in a person. But we also know that some people do not apply when they can’t reply YES to everything on the list.

That’s why we’d like you to consider this list as a guideline and not as a requirement. If you don’t tick all the boxes yet, you’ll tick them along your journey at Insify!

  • You have 4+ years of experience in a similar role, preferably in fintech industries
  • You’re native Dutch speaking
  • You have excellent communication and writing skills
  • You have the ability to think creatively in new and unconventional ways
  • You have strong communication and storytelling skills (a passion to tell stories that change the way people think about insurance)
  • You are highly organized to make progress on all fronts

What to expect

  • Unparalleled opportunities for (professional) growth - this will be the ride of a lifetime
  • A high degree of autonomy and ownership of your work
  • Apply your skills and talents to disrupt one of the biggest global industries in Europe
  • Work with a small group of very experienced and dedicated entrepreneurs
  • Work in a start-up environment, yet in cooperation with the largest reinsurer in the world
  • Permanent full-time position, competitive salary
  • Hybrid culture (at least 3 days per week in the office), with a hip Amsterdam office/ co-working space
  • International vibe (English speaking company)

And ... our culture!

At Insify, we are driven by passion and perseverance. We are committed to achieving success where others see obstacles. Our belief in the value of our work fuels our persistence, and we never give up. This dedication allows us to make a positive difference in our customers' lives, earning their trust by ensuring they are well covered.

Innovation is at the heart of what we do. We break barriers and avoid the conventional paths of the traditional insurance industry, constantly seeking new and better ways to serve our customers. Our agility and forward-thinking mindset enable us to achieve more than anyone else. We approach every challenge with optimism and an open mind, unafraid to experiment and learn from failure. We think bigger, always pushing the boundaries to deliver exceptional results.

If you are ready to join a team that values grit, care, impact, and entrepreneurship, we want to hear from you!

Apply for the job

Do you want to join our team as our new Copywriter? Then we'd love to hear about you!