Content Marketing Manager
Insify
Marketing & Communications
Amsterdam, Netherlands
Posted on Oct 15, 2025
About Insify
We are a start-up offering an end-to-end digital insurance platform focussing solely on European entrepreneurs and SMEs. We offer the best insurance to our customers thanks to our focus on user experience, our leading underwriting services, and our expertise in data. In short, we’ve made getting insured quick, transparent and simple.
We know how to innovate - our team of seasoned entrepreneurs has built a host of successful businesses in fintech and e-commerce (HelloFresh, Bloomon and SumUp to name a few!).We’ve already raised over €25M in funding from leading investors (Accel Ventures, Frontline Ventures, Visionaries Club, Nico Rosberg, etc.), who love what we do and see the potential for a revolution in digital insurance.
We started our journey in the Netherlands and with our mission to make business insurance fast, simple and fair we have been able to have a significant impact on that market. Since last year we also serve customers in France and Germany, and are rapidly expanding across the rest of Europe!
How we work
At Insify, we’re building more than just an insurance company—we’re creating a culture that’s bold, caring, and built to make a real difference. Everything we do is driven by our core values: grit, impact, care, and entrepreneurship.
We show up with passion and perseverance. We solve real problems and put people first—especially our customers. And we’re always looking for smarter, faster, more human ways to do things.
That’s also why we’ve chosen a pro-office approach. We believe that working together, face to face, sparks creativity, builds stronger teams, and helps us learn faster—especially for new joiners. From spontaneous brainstorms to shared lunches, being in the same space makes the magic happen.
Joining Insify means being part of a team that truly backs each other and the entrepreneurs we serve. If you’re ready to grow, innovate, and help reshape the insurance industry from the inside out—we’d love to meet you.
Growth Team
We’re the team that makes sure the world knows who we are—and why that matters. From performance marketing to brand storytelling, CRM to standout design, we take care of every part of the customer journey. We work across channels like Meta, TikTok, Google, TV, and more to reach people in the right way, at the right time. Our crew includes visual designers, regional marketing managers, a VP of Growth, copywriters, and media specialists—all working together to build a brand that connects.
Your mission
We are looking for an outstanding Content Marketing Manager Netherlands who will be supporting our expansion in the Netherlands. You will be a strategic partner in creating the content and supporting our communication strategy, from writing SEO content and blog articles to creating copy for our paid ads.
What you'll be doing
As our Content Marketing Manager for the Netherlands, you are the mastermind behind the consumer-facing content in the Netherlands.
Ranging from an interesting blog article and beating competitors at SEO, to an informative e-book or a catchy social post, you are a seasoned content leader who can do it all! You can communicate a holistic story across a multitude of channels like no other.
As our Content Marketing Manager Netherlands, you are responsible for the creation of content that will make our customers - freelancers and small entrepreneurs - enthusiastic. This varies from content about insurance to how to set up your own business, calculate your hourly rate, and interviews with fellow entrepreneurs. It's up to you to make Insify the (insurance) brand for entrepreneurs!
In particular, you will shape the content strategy and create content that puts Insify on the map, leaving incumbent insurance companies far behind the curve.
Below we share a list of qualities that we’re looking for in a person. But we also know that some people do not apply when they can’t reply YES to everything on the list.
That’s why we’d like you to consider this list as a guideline and not as a requirement. If you don’t tick all the boxes yet, you’ll tick them along your journey at Insify!
#LI-LP1
A day in the life of Insify's Content Marketing Manager:
- Own Insify's content strategy and execution in the Netherlands!
- Become an expert on our insurance product and translate its benefits to our customers
- Be hands-on and able to generate content yourself, as well as being able to brief, delegate, and correct content you’ll delegate
- Conceptualise and drive our CRM communication strategy from lifecycle to retention flows
- Drive coordination and creation of all content on the Insify platform in the Netherlands and other channels (landing pages, blog articles, e-books, newsletters, etc.)
- Support UX copywriting and landing page creation
- Optimise our SEO, SEA and social copy
- Support the launch of new channels (e.g., direct mail, lead generation, native,...)
What you bring
- You have 4+ years of experience in a similar role, preferably in the fintech industry
- You’re native Dutch-speaking
- You know better than anyone how to create good content for (potential) customers
- You have the ability to think creatively in new and unconventional ways
- You have strong communication and storytelling skills (a passion to tell stories that change the way people think about insurance)
- You know how to manage external parties, but you are great at creating content yourself, too
- You display ruthless prioritisation with focus on impact: you do not get distracted by incoming opportunities and are able to focus on those that drive the most value
- You are highly organised to make progress on all fronts
What we offer
Competitive compensation - we want to attract and retain the best so we are offering a compensation package that aligns with that.
Pension plan - participation to Insify’s Pension Plan, with 6% employer contribution.
Travel reimbursement - we help travelers with their commute.
Hybrid - Possibility to work from home two times a week.
25 holidays days per year - (+ extra day on Christmas eve if it’s a weekday!)
Subscription to Alleo - 50 EUR (net) monthly (cumulable) budget to spend on what you like - anything from gym memberships to UberEats!
Company events - Monthly team drinks, quarterly offsites, lunch and learns, parties, merch and FUN!
Company Macbook - get the best laptop to get your job done in no time!
Quickly develop your career - there’s no better place to develop. We are growing and you can grow with us! Inhouse leadership programs and coaching
High degree of autonomy - it’s time to ACTUALLY make an impact!