Content Manager France
Insify
Marketing & Communications
Amsterdam, Netherlands
Your mission
As our Content Marketing Manager France, you are the mastermind behind the consumer-facing content in the Netherlands.
Ranging from an interesting blog article and beating competitors at SEO, to an informative e-book or a catchy social post, you are a seasoned content leader who can do it all! You can communicate a holistic story across a multitude of channels like no other.
As our Content Marketing Manager France, you are responsible for the creation of content that will make our customers - freelancers and small entrepreneurs - enthusiastic. This varies from content about insurance, to how to set up your own business, calculate your hourly rate, and interviews with fellow entrepreneurs. It's up to you to make Insify the (insurance) brand for entrepreneurs!
In particular, you will shape the content strategy and create content that puts Insify on the map, leaving incumbent insurance companies far behind the curve.
In particular, you will:
Own Insify's content strategy and execution in France!
Become an expert on our insurance product and translate its benefits to our customers
Be hands-on and able to generate content yourself, as well as being able to brief, delegate, and correct content you’ll delegate
Conceptualise and drive our CRM communication strategy from lifecycle to retention flows
Drive coordination and creation of all content on the Insify platform in France and other channels (landing pages, blog articles, e-books, newsletters etc.)
Support UX copywriting and landing page creation
Optimise our SEO, SEA and social copy
Support the launch of new channels (e.g., direct mail, lead generation, native,...)
This role is a strong fit if you:
You have 4+ years of experience in a similar role, preferably in fintech industries
You’re native French speaking
You know better than anyone how to create good content for (potential) customers
You have the ability to think creatively in new and unconventional ways
You have strong communication and storytelling skills (a passion to tell stories that change the way people think about insurance)
You know how to manage external parties, but you are great at creating content yourself too
You display ruthless prioritization with focus on impact: you do not get distracted by incoming opportunities and are able to focus on those that drive the most value
You are highly organized to make progress on all fronts