Savings and investment products

Join a MRV portfolio company


Director of Product



San Francisco, CA, USA
Posted on Wednesday, June 14, 2023

The Company

SPAN invented the smart electric panel. We transformed a century-old appliance into an intelligent device that can sense and control the sources and uses of electricity in your home. This makes going solar simpler, adding battery-based backup more valuable, gas appliances dispensable, EV fast-charging possible, appliance breakdowns preventable and generally makes people care about the energy that powers their home.

SPAN was founded by Tesla’s former head of energy products, the team that created and deployed the Tesla Powerwall, the world’s first mass-market and still most popular home battery.

The Role

SPAN is seeking a visionary Head of Digital Experience to spearhead our consumer-focused Product and Design teams to deliver simple, valuable, desirable user experiences across our suite of digital products and features. This team, composed of software PMs, analysts, and a Head of UX alongside Product Designers, will be under your guidance.

You will ensure harmony across our product ecosystem by collaborating closely with the heads of Hardware and Platform products. Your role will be crucial in refining discovery and design practices, and maintaining UX excellence throughout the digital portfolio.

Your leadership will extend to overseeing the full product experience for the Consumer App and providing design support for the Installer App. In this capacity, you will facilitate effective collaboration between the Installer PM and our Head of Hardware Products.

You will champion user-centric design and product strategies, focusing on creating software-enabled features that bring cost savings, convenience, comfort, and carbon-reduction to homes equipped with a SPAN Panel.

Transforming the user's perception of electricity will be at the heart of your role. You'll turn an intricate, unseen concept into personalized insights, automations, and actions that resonate with homeowners' energy sources, uses, and costs. By overseeing the ongoing development of our Homeowner App and shaping the way consumers interact with and think about energy, you will play a pivotal role in redefining the energy narrative in their homes.


  1. Immerse yourself and the team in the needs of SPAN homeowners, channeling their desires for savings, convenience and better living into our consumer digital product strategy.

  2. Take ownership of the strategy, roadmap, and execution, in continuous alignment with counterpart product teams and overall business goals.

  3. Rapidly develop, iterate, and deliver products and features, maintaining a balance between production delivery, upcoming product/feature design, and new product/feature discovery.

  4. Champion a metrics-driven approach to prioritization and iteration, using engagement analytics to guide decision making.

  5. Maintain proficiency in 80% of our tech stack - native mobile and web apps, voice assistants, cloud back-end, and data models - and show eagerness to learn the remaining 20%.

  6. Foster an environment that supports complex, non-linear thinking to create unprecedented products and features, being unafraid to experiment with mental models beyond the energy industry.

We are looking for a leader who

  • Thinks critically. Can navigate through ambiguity, defend their point of view, and adopt a holistic yet pragmatic approach to problem-solving.

  • Inquires expertly. Asks high-quality questions to uncover underlying needs not just stated wants, and thinks about future scenarios to inform present decisions.

  • Communicates effectively. Can articulate product ideas and value propositions in a way that resonates with a diverse range of stakeholders.

  • Works collaboratively. Acts as a bridge between product, engineering, and business teams, viewing project management as a critical component of product success.

  • Understands technically. Is not hesitant to become intimately familiar with our product and back-end platform, advocating for architectural approaches that serve our users best.

  • Serves gladly. Enjoys being the go-to person, resolving issues, answering queries, and serving others willingly.

Required Qualifications

  • Proven leadership overseeing Product and Design teams.

  • Track record of shipping 0-to-1 consumer digital products/features

  • Experience with personalized and journey-based experiences

  • Strong working knowledge of discovery techniques, design sprints, and rapid prototyping

  • Hands-on experience with product analytics tools, feature flagging services and in-app messaging systems.

  • Demonstrated ability to lead cross-functional teams and drive project execution.

Bonus Qualifications

  • Experience in the residential energy sector (home solar and storage systems, utility programs and rate structures)

  • Experience with connected home/IoT products (connected devices, smart appliances, assistants)

  • Experience at product-led companies

  • Experience at early-growth stage companies

The U.S. base salary range for this position is $209,000- 240,000 plus benefits, equity and variable compensation for Sales-related roles. This range represents SPAN’s good faith estimate of competitively-priced salary for the role based on national, real-time industry data from companies of a similar growth stage. This range reflects minimum and maximum new hire salaries for the role in San Francisco county. Within the range, individual pay is determined by location and individual factors including relevant skills, experience and education or training. This range correlates to the relative level of the candidate we believe we need for the role and may require an adjustment for candidates of a different level.

Your recruiter can share more about the specific salary range for the location this role is based during the hiring process.

Life at SPAN

Headquartered in San Francisco’s vibrant SoMa neighborhood, we are an eclectic group of creative thinkers who value open communication, teamwork, and a ‘make it happen’ approach to addressing complex challenges.

SPAN embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

We’re hiring talented individuals who are driven by success and are passionate about shaping the future of renewable energy. If that sounds like you, we’d love for you to consider joining the rapidly growing team at SPAN.

The Perks:

⚡ Competitive compensation + equity grants at a well-funded, venture-backed company

⚡ Comprehensive benefits (including medical; dental, vision, life and disability insurance)

⚡ Comfortable, sunny office space located near BART and Caltrain public transit

⚡ Strong focus on teambuilding and company culture (events, meet-ups, clubs)

⚡ Flexible hours and unlimited PTO